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  2. About Amway: From brands to business owners

About Amway

Something unique, everyday
Whether you want to boost your health, discover the best beauty solutions or enhance your home cleaning – we have high-quality products.
Our home
Our story began in the town of Ada in Michigan – and it is still home to the Amway headquarters today!
Find a better work-life balance
Amway Business Owners can choose to work part time or full time to earn extra income with our low-cost and low-risk business model.

Let us introduce ourselves …

Launched in 1959, our family-owned company has built a successful business model on the power of relationships. Today we are a global community. Amway is one of the largest direct selling companies worldwide – with millions of independent distributors registered with us. 

150+
nonprofit organisations
supported worldwide in 2023
212,000
hours volunteered
by ABOs and employees (equaling nearly 9,000 days)
N.º 1
Amway named
number one direct selling company in the world

Quality is the key to our success

We continually innovate

Amway currently holds more than 1,150 patents for products, with more than 500 applications pending.

We rely on cutting-edge research

Amway operates more than 75 scientific laboratories worldwide with advanced technology and equipment.

We trust expert opinion

Our staff includes over 950 scientists, engineers and technical professionals.

We know where our ingredients come from

Amway cultivates 6,000 acres of farmland which is certified as organic under US law.

Amway Business Opportunity

Be your own boss

Amway has helped millions of people from every background to start their own business. With the option to earn extra income, yet stay flexible, you decide whether you want to work part time or full time.

Find out more

Hear directly from our Amway Business Owners

More success stories

Our vision and values

The foundations of our business

Our vision and values

The foundations of our business

Our vision is to create a healthier, more confident and financially secure world, one person at a time. We work each and every day to help people live better lives, and care for the environment.

Learn more
The Amway story: A journey through time

From small beginnings to a global success story: we take a look back at key moments in our history. Join us to learn more about our earliest products and first overseas office, or discover our latest innovative products and campaigns to help children.